PROJECTS
5P represents talent in various commercial- and ambassador-related activities
5P x DASU
Training Camp
Driver camp at Club La Santa
5P organised and executed the 2023 Driver Camp on behalf of the Danish Automobile Sports Federation.
A mix of factory drivers and young talent joined the camp.
Alba Academy
Breaking Barriers in Motorsport
5P is organising and executing Alba Academy, a project where Alba Hurup Larsen is leading the way for girls in motorsports.
Together with our project partner, Racehall, we aim to inspire thousands of girls
to try karting.
Tom Kristensen as
"Audi Legend"
Ensuring the legacy lives on
5P represents Tom Kristensen in the negotiation and delivery of his Brand Ambassador role.
The partnership aims to bring Audi's racing heritage into future innovation and marketing.
Robin Frijns x Palo Alto Networks
Next-gen cybersecurity in next-gen racing
5P represented Robin Frijns in the negotiations, scoping, and delivery of the #WeveGotNext ambassador role. Other talent in the series included football player Alexander Trent-Arnold
Video by Palo Alto Networks
Marco Sørensen x State Drinks
A partnership full of energy
5P represented Marco Sorensen in the negotiation and delivery of the Brand Ambassador role.
Marco Sorensen is the sole current State Ambassador representing motorsport.
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Dries Vanthoor x HubAuto
A one-off Le Mans in GTE Pro
5P represented Dries Vanthoor in the one-off Le Mans GTE Pro Race deal with Porsche team Hub Auto.
Dries took overall GT Pole Position in the customer Porsche entry